Thursday, June 07, 2007

JPI Announces New Residential Project for Ballpark Area

Just when you thought every available scrap of land had already been claimed around the new Nationals Ballpark area in Southeast DC, they find a new patch on which to plan another project. According to a press release just issued by developer JPI, the company is planning to build a fourth residential tower in the Ballpark zone (joining the 674-unit 70 and 100 I Street project buildings, and the 237-unit 909 New Jersey Avenue complex (pictured), which just broke ground this week). The new development – 23 Eye Street SE (on the south side of I Street, between South Capitol Street and Half Street SE) – will be a $150 million project and feature 421 residential units, plus up to 35,000 sf of retail space. Construction is expected to start in 2008. These new projects fall within what JPI is now referring to as the "Capitol Yards" neighborhood, north of the Ballpark and south of the US Capitol, below the Southwest-Southeast Freeway. 70 and 100 I Street are scheduled to be finished at the end of 2008, with 909 New Jersey Avenue set to deliver in mid-2009.


Chris Loos on Jun 7, 2007, 8:55:00 PM said...

So in the same neighborhood, we have:

-Capitol Quarter (EYA development)
-Capitol Yards (JPI developemnt)
-The Yards (Forest City development)
-The Washington Navy Yard

Are these developers TRYING to confuse everybody?

Another one I've noticed...we have:

-Washington Harbor (aka Gtown Waterfront)
-National Harbor (new development downriver)
-Southwest Waterfront
-Capitol Riverfront (business improvement district encompassing SW and the Near SE).

Could we be any more generic with the names? C'mon DC. If we're trying to confuse visitors, then mission accomplished.

Nick on Jun 7, 2007, 10:55:00 PM said...

And don't forget the numerous "Gateway" projects - Capitol Gateway in Marshall Heights, National Gateway in Arlington, the Silver Spring Gateway, and of course the two "Gateway" projects within a mile of each other along NY Ave NE (though Abdo has thankfully renamed his "Arbor Place")....

Chris Loos on Jun 8, 2007, 12:36:00 AM said...

Perfect example Nick. It does seem like DC developers have gateway mania lately. London uses "gate" as a placename pretty liberally too (Moorgate, Bishopsgate, Aldgate, etc). However its much more history based and not just marketing, since the names signify places where gates through the original city wall once stood. Sometimes I wish we had more than 200 years of history; we wouldn't need all the generic marketing crap to give us a sense of place.

I just thought of another too: Gallery Place, and Yeni Wong's new tower "Gallery Square" going in across the street. Anyone have any more?

Nick on Jun 8, 2007, 8:05:00 AM said...

There are almost a dozen "Park blanks" going up now, and there are nowehere near a park - very generic and gives no sense of place. But to be fair, developers and marketers are a conservative bunch when it comes to naming ... too much money at stake, so best to select proven "response" words based on marketing tests and focus groups, and those are words like "Park" and "Lofts" and "Yards" that somehow conjure positive associations. You could say some developers like Ed Peete Co. did it right with names like Joule and Io and Zoso, but then again, those just went from condo to apartments, so take that for what it's worth ....

Chris Loos on Jun 8, 2007, 10:19:00 AM said...

Point taken about the tried-and-true names...its easy to criticize when I'm not putting $20mil on the line for a project :)

I do like the name 'Joule' though and I think its a cool looking building too. I was surprised to hear that it was converted to short term apartments...I assumed that it would have been selling well.

But 'Zoso'? Is there some Clarendon/Led Zeppelin connection I'm not getting?

Anonymous said...

Well, at least the Yards has some historical context, since it refers to the Navy Yard, the oldest continually operating Navy facility in the United States(since 1799).

Anonymous said...

Don't forget about Capitol Hill Tower in the neighborhood, just across the street from the JPI projects.


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