New Retail Center South of Georgetown's Social Safeway, Coming Soon

When the new Safeway at 1855 Wisconsin Avenue NW was constructed, the parking lots to the south, on Wisconsin Avenue, were left untouched, to be developed later. Later is now, as Safeway Inc. began work this week on the project, which also includes renovation of an existing building, south of the lots.

A retail center - known as Georgetown East Park Center - described as a "continuation of [Safeway's] overall Georgetown project," by Safeway spokesperson Craig Muckle, is now under construction, by Roche Constructors.

Superseding the parking lot will be a brick building (a nod to the look and feel of the Safeway) with three retail spots fronting Wisconsin Avenue. The building will be connected, by an archway over a driveway, to an existing brick building (at 1815 Wisconsin Ave) which will be revamped, and will retain two storefronts on Wisconsin.

Einstein Bros Bagels, now closed for construction, occupied the corner location of the monolithic brick building at 1815 Wisconsin Avenue, which once housed four retailers, but will soon house three.

Though the building's envelope will remain largely as is, the face on Wisconsin Ave will be split into two distinct architectural styles; additionally both styles will be unique from that of the new building to the north.

The project was designed by Torti Gallas and Partners, under the direction of lead architect Brian O'Looney, along with architect of record Rounds VanDuzer Architects; the same team was responsible for the Safeway next door, which delivered in May of 2010.

Rounds Van Douzer Architects, out of Falls Church, has also designed the Bethesda Safeway, coming in September.

In 2008, Safeway Inc. formed the subsidiary - Property Development Centers (PDC) - with the goal of developing grocery-anchored retail centers nationwide. Safeway Inc. also purchased the retail building at 1815 Wisconsin Ave in 2008, for $4.2 million.

KLNB Retail is responsible for the leasing of five new tenants for the retail center; Einstein Bros Bagels is set to return, but will likely settle into the new northern building, not its old corner spot.

Another, nearly identical brick building to the south of 1815, at 1803-1805 Wisconsin Avenue, NW - now occupied by Sherwin Williams Paint and Next Day Blinds - is not owned by Safeway, and will not be redeveloped.

Amendment to article, 8/22: In response to some confusion over what kind of retail will be offered at the center, a previously included mock-up layout has been replaced by one without the names of any potential retailers, as lease-ups on site have not been confirmed.

Washington D.C. real estate development news

Howard Town Center - Looking Toward 2015

After years of postponed deadlines, the Howard Town Center is hobbled by more delays. "We're looking at 2013 at best, though it could be as late as 2015," says KLNB Associate Jennifer Price, who is working on leasing. Howard Town Center is a mixed use concept that would bring a grocer, retail, and condos to a underutilized corner of Georgia Avenue near Howard University. The hitch? Finding a grocery to anchor the space. "Everything is dependent on the grocer," said Price. "Until we secure one, we won't know how much square footage of retail space we'll have available for other businesses." Price says "quite a few" are vying for the space, but one thing is for certain: it won't be a Giant, since the O Street Market project knocks the store out of contention. Price projects that plans for Howard Town Center to firm up by May. Howard Town Center at 2100-2146 Georgia Avenue is the proposed development of CastleRock Partners and Howard University to take the place of the Bond Bread building and offer 70,000+ s.f. of commercial property, a 45,000 s.f. supermarket, 300 to 450 residential units, and parking. All of this, says, Price, is dependent on the grocer, how much square footage it would entail and its architectural plans. Perhaps one reason grocers are reticent to stake claim to the property is because of the new Safeway now planned for middle-Georgia Avenue and the Yes! Organic Market already up the street, in addition to the Giant slated for Shaw. Back in 2009, Philadelphia's Fresh Grocer was a top contender for the site; their corporate office confirms the location is still under consideration."The Fresh Grocer is very interested in and committed to new store development in the District of Columbia, especially at the Howard Town Center," said Patrick J. Burns, President and CEO of The Fresh Grocer. "We have been working with the investors and developers of Howard Town Center for years and are disappointed that the project has stalled. However, our interest in bringing a ground-up, state of the art Fresh Grocer supermarket to the Howard Town Center remains steadfast."

The script for Howard Town Center has a long and colorful backstory, which includes the 2006 land swap of the city-owned Bread building property for Howard's land at Florida and Sherman Avenue, for which the city will solicit bids for a mixed-use property that would include 300 residential units. Earlier in its illustrious life, the Bond Bread building was wedded to the People's Involvement Corporation (PIC), a 30-year tenant. The non-profit was promised ownership of the property in a verbal agreement with Mayor Washington in 1965. When it was not granted, PIC sued in 2003 and lost, naturally, with the court concluding that "a mayor's written promises cannot be relied upon." Trammell Crow Company was the initial developer in the projects early stages, but the university did not have control of the land until 2008, at which point the project was up for bid and Howard opted for CastleRock Partners' proposal in November of that year. Washington, DC Real Estate Development News