Saturday, February 11, 2006

The ABC’s of NOMA and SOFLO

In the recent best-selling book The Tipping Point, author Malcolm Gladwell tells us that the “best way to understand the dramatic transformation of unknown books into bestsellers…or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do."After reading yet another newspaper article that casually mentions without explanation such once-esoteric neighborhood names like NoMa and SoFlo, I agree – we are infected. Now the question is: Do we want an antidote, or has it passed Gladwell’s tipping point and here to stay?

No matter on which side of this linguistic battle line you reside (this clearly seems to be a “love it or hate it” topic), one thing is for certain: Blame New York City. Read this complete article in the Downtowner newspaper...


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