Local Grocer to Open Second Location, in Rockville Town Square

Ellwood Thompson's, a grassroots grocer out of Richmond, Va., is opening a second location in Rockville Town Square next spring - a 15,000 s.f. grocery store offering organic and locally sourced products, to be called Dawson's Market.

The recently secured deal was announced yesterday by Federal Realty. Ellwood Thompson's had planned to open a second store in DC USA - the 500,000 s.f., big-box shopping center in Columbia Heights - in 2007, but backed out in 2010 after negotiations fell flat.

Ellwood Thompson's was then approached by Federal Realty for the Rockville Town Square location; the leasing management company had previously signed (also in 2007) the financially doomed A&P for the Rockville site, as was reported by Rockville Patch, but A&P backed out of its lease last year, clearly for different reasons.

Ellwood Thompson's seems to be a likable operation: a local independent market with "a strong commitment to the farm to table movement," sourcing product within a 100-mile radius, and partnering with "small family-owned farms in [the surrounding] community." ET is the largest independent organic market in Virginia, with nearly 30 years in business, after growing from one (Eric Walters) to 120 employees.

Specifics of the new location are currently being fleshed out, such as which local farms will become partners, whether a bakeshop or cafe will be incorporated, etc. Paige Bishop, director of marketing for Ellwood Thompson's said that because the lease has just been signed, "We'll know more details at the beginning of February." And, although the goal is for an April opening, much will depend on what kind of winter descends on the area between now and then.

With strict standards for offering only organic and natural products with the underlying mission stated as being "to help people discover and celebrate a healthy relationship with food," managing the birth of the Rockville operation is a high priority and further expansion isn't in the cards, or on the table, confirmed Bishop, "We have no other expansion plans."

Although its easy to figure that a charismatic local character named Mr. Ellwood Thompson opened the store back in the '80s, an assumption that would be wrong - the market is named after the streets that intersect at its location: Ellwood Avenue and Thompson Street.

Rockville Town Square was completed in 2007, and Jill Powell, senior marking specialist for Federal Realty confirms there are "some small shop leasing opportunities [still] available at Rockville Town Square."

Maryland real estate development news

JBG Adds More Office to Mega Rockville Development

If the JBG Companies keeps at this pace, they may want to consider renaming it "JBGville." The prolific DC area developer received approval from the Montgomery County Planning Board last week to pursue a second phase of development at their Fishers Place at Twinbrook Metro - an office park that has already delivered four office buildings to Rockville’s Twinbrook area - but that is merely prologue to the Disney-sized, mixed-use complex going up across the street: Twinbrook Station, or "2.2 million square feet on the redline," as the developer calls it.

The first approved addition for Fishers Place, at 12709 Twinbrook Parkway, will be a four-story, 72,330 square foot, run-of-the-mill office building built in two phases designed around a central courtyard with underground parking. The second and final office addition, at 5615 Fishers Lane, will include 111,000 square feet of office and a micro-retail space, intended for federal tenants, as it "designed to conform to the GSA Force Protection guidelines.”

"The existing buildings in Fishers Place are occupied primarily by government tenants (NIH/FDA), as well as with biosciences-related private sector companies. Potential tenants have expressed interest in the two newly approved buildings, but we’re not in a position to comment further at this time," said Matt Blocher, a Senior Vice President at JBG. "[But the] two buildings most recently approved will complete that campus."

At a community hearing held concerning the dual buildings last July, the County failed to receive a single complaint from neighboring residents. That normally would be considered neighborly relations by the developer (or dumb luck), but for the fact that there aren’t that many neighbors to complain.

That’s because, once completed by 2017, Fishers Place will join the sprawl of JBG’s greater Twinbrook Station across the parkway – a redevelopment project in partnership with the Washington Metropolitan Area Transit Authority (WMATA) that will see 26 acres of Twinbrook Metro parking lots transformed into 325,000 square feet of office space, 220,000 square feet of retail and 1,595 apartments and condominiums, 15% of which will be affordable housing. After breaking ground in November of 2007, the project last year earned a LEED gold certification by the US Green Building Council’s Neighborhood Development program. Last time we heard of this much development going up around a subway line, it was called Tokyo.

"The first phase, which is currently under construction, will have 279 apartments and approximately 15,500 square feet of retail ready to open by early to mid-2010," said Blocher.

Among the laundry list of contributors to the JBG/WMATA “smart growth” co-development are the architects Torti Gallas and Partners, DNC, David M. Schwarz, Grimm + Parker, The Preston Partnership, EDAW, Johnson Bernat Associates, Wells + Associates, and MV+A with construction by Harkins Builders. If Rockville Pike is unofficially known as “the world’s longest strip mall,” it looks like Twinbrook Parkway might soon claim the moniker of “world’s largest lump sum community.” Leisure World better watch its back.

FDA Office Gets Residential Revamp in Rockville

Developers AvalonBay Communities are nearing the end of two years plus of planning for the redevelopment of the US Food and Drug Administration offices at 12720 Twinbrook Parkway in Rockville. The 32-year-old, 50, 235 square foot "office/flex industrial building" currently on site will soon be razed to make way for the Avalon at Twinbrook Station – a new, SK&I-designed residential complex that will add 240 units to the rental market.

"We've been presenting this plan to the neighborhood for the past two years and, essentially, now we’re [entering] the formal approval process. The City of Rockville was going through an entire…master plan recreation for Twinbrook neighborhood,” said John Cox, a Senior Vice President at AvalonBay, of the project’s origins. “When they created the new Twinbrook neighborhood plan, [the City] endorsed our use on the site.”

With the backing of both the local community and city planners, the development team will deliver more than two hundred apartments – ranging in size from 450 square foot studios to 1200 square foot two-bedroom "lofts" – with 12.5% set aside for affordable housing. The bulk of Twinbrook Station will top out at four-stories, but also include a portion that steps down to a three-story “townhome façade along the majority of Halpine Road.” It’s a design scheme that has allowed the developers to conceal the project’s parking garage by surrounding it with residential units on three sides – with the exception being a portion abutting the future site of 7-story office building currently in development by Uniwest Commercial Realty.

AvalonBay will soon be submitting their final site plan to the Rockville City Council for approval and is planning for construction to get underway late next summer. “I don’t believe there is a scheduled hearing date yet, but, obviously, we’ve had numerous meetings with [City Council] staff and public committees,” said Cox. “We’re thinking [we’ll start in] probably the third quarter of 2010.”

Rockville Condo Auction: The Fitz Calls it Quits

Apparently four years is enough. Facing what could be more than half a decade of shilling condos in Rockville, the Fitz is calling it quits, and has called in the auctioneers to finish the job. Developers of The Fitz have announced their intention to auction the 40 remaining condos on February 28th, ending sales of the 221-unit condominium that began in early 2005 when the project was converted from an apartment building. Developed originally by Archstone in 2004, the apartment building was purchased by Florida-based Elad in 2005, with sales beginning the same year. Prices that once started in the low $300's for one-bedroom units will be auctioned with an opening bid of $169,900. Pity the buyers that paid in the high $400's for a two-bedroom, two-bath back in 2005. 

Representatives of the real estate developer, which is marketing and selling the units itself, report selling 20 condos in 2008, leaving a two-year inventory at 2008 sales levels, a prospect which must have made even the most Pollyanna of real estate agents gulp. Bidders will need an $85,000 earnest money deposit to earn the keys to their new unit. "The Fitz at Rockville Town Center," located at 501 Hungerford Drive, just outside the geography it takes its name from, was the first condo developed in the then-emerging neighborhood. The Fitz includes a cyber cafe, gas fireplaces, cinema lounge, fitness facility, and "resort-style" outdoor pool, and is walking distance to the Metro. Elad also converted the nearby Colonnade at Kentlands from apartments into condominiums.

New Changes at Rockville Town Square Project

Back in April, we first reported that development team RD Rockville (ROSS Development and Investment and the DANAC Corporation), citing poor sales, had decided to switch one of the four condominium complexes (specifically, the Lunette building) in its $350 million, 12.5-acre Rockville Town Square project from condos to apartments, and had notified buyers of the decision. Now comes word that in late June, RD Rockville sold off three of these residential buildings (the Lunette, the Venetian and the Fenestra) to an affiliate of CIM Group of California. The sale, complete details of which have yet to be disclosed, was handled by Sonnenblick Goldman. The fourth building, the Palladian, is currently being sold as condominium units by RD Rockville. The Rockville Town Square project, containing 644 residential units and 180,000 sf of retail, is located along (and to the west of) Rockville Pike, just two blocks from the Rockville metro station, and bounded by Beall Avenue to the north, Washington Street to the west, and E. Middle Lane to the south. Design by WDG Architecture. Early indication is that CIM Group will offer the residential units in these three buildings (which contain 492 of the 644 total units between the four original buildings, plus retail) as rentals (management will be by Realty Management Services), with leasing expected to begin this month.

Rockville Town Center Project to Start Construction in Early 2008

After two years on maneuvering, Duball (a joint venture between Reston-based Duball LLC and LA-based CIM Group) is now expected to break ground in early 2008 on its Rockville Town Center project, a $240 million, two residential-tower complex in downtown Rockville just one block west of the Rockville metro station and bounded by East Montgomery Avenue, Maryland Avenue and Monroe Street. Duball plans to develop 485 homes, 45,300 sf of street-level retail, and about 1,400 garage spaces on this 3-acre plot, with architecture by Torti Gallas. Final project review by Rockville planning officials is scheduled for this month, after which applicable permits will be acquired. Construction is expected to be completed by 2011. While these units are believed to be condos, there is still a possibility that the developer will instead make them rentals. If apartments are built, then a hotel might also be constructed on the site (an approved use according to Rockville officials). The Rockville Town Center project has gone through some morphing over the years, with Akridge being the original owner of the site and planning a tall 300-unit building that met opposition due to its height. In 2006, Akridge sold the site to Duball for $34.5 million.

Rockville Town Square to Grow

Duball (a joint venture between Reston - based Duball, LLC and LA-based CIM Group) recently purchased a 3.2 acre site from Akridge on Rockville Town Square, on which they plan to develop 485 homes, 40,000 s.f. of street-level retail and about 1,400 garage spaces. The new development, to be designed by Torti Gallas, is just 1 block West of the Rockville Metro and bounded by Monroe St., Maryland St., E. Middle, and Montgomery Ave. Duball will develop 2 mixed-use high-rise residential towers, with the lots bisected by a new North-South street to be called "Renaissance St." with the western building to be about 18 stories and the eastern building about 15 stories, to be developed and sold in 2 phases. The developer estimates that construction is likely to commence in '07. The developers, also now co-developing Lionsgate in Bethesda, anticipate marketing toward the more affluent buyers with average units to end up somewhere around 1200 square feet. The full plan has not yet received county approval.

King Farm Condo Conversion Opens for Sale

Sales begin this weekend for the Royalton, the newest condo development at King Farm in Rockville. The townhouse community was built over the last six years at the intersection of I-270 and I-370. Located 2 blocks from the Shady Grove Metro, the condos-to-be were built in 2004 as part of the 1100-plus rental apartments within the planned neighborhood until Chicago-based developer Monaco purchased 317 of the apartments for conversion, reportedly for $112m. Each unit will be renovated as it is purchased; condos will start at $253,900.