View14 condos, the high-profile project by DC-based
Level 2 Development, will reportedly end sales on its project at 14th and Florida, NW, and build the yet unrealized project into rental apartments. Bethesda-based
SK & I Architects designed the building to angle away from the road with walls of glass that, with the natural slope of the land, will supply many of the 170 units with a view downtown when completed in mid 2008. The much anticipated project is expected to realize the District's goal of creating a retail strip from downtown through Columbia Heights, replacing a once thriving row of auto dealerships that in recent decades became the archetype of urban blight. The 14th Street corridor's more recent rebound includes local developers like
PN Hoffman populating the strip with pricey condominiums, and one of the higher concentrations of local retail in the city - at least up to W Street, where Busboys and Poets signals the end of the developed strip, until now. View14 is replacing the old Petrovitch body shop and a bevy of enormous Comcast satellite receivers, most of which have already been removed.
Many local developers have faced pressure from investors to move away from condos and toward the more lucrative apartment market, especially where investors require pre-construction sales up to 2 years in advance. Such requirements have been harder to accommodate as fewer buyers are finding it advantageous to sign a contract one to two years before completion, forcing developers to cancel condo projects early in the development projects. Level 2 is partnering with
Centrum Properties, a large Chicago-based developer, to help realize the ambitious project, and retains further plans to replace the outdated Nehemiah strip mall across the Street, which it purchased for $13.2m in March of this year and intends to plow under next year in favor of a mixed-use development with condos and retail.
After two years of construction and $90 million spent, the SK&I-designed View 14 started accepting leases this month as the building prepares 
for its first tenants to move in by the end of the month. A joint project of Level 2 Development and Centrum Properties, View14 sits at the intersection of 14th Street NW and Florida Avenue, on a site that once held the Petrovitch body shop and a dozen two-story Comcast satellite dishes - few neighbors were sad to see them go. The project will soon lose the remaining 14 story antenna tower; that alone is a welcome change for neighbors. View 14 stretches U Street northward, where half a dozen projects are in either the planning or construction stage within a single block of the new apartment building.
Though originally planned as a condominium endeavor, View 14 now offers 185 rental studio, one and two bedroom units with floor to ceiling glass windows and outdoor spaces on 80% of the apartments. David Franco, a Principal at Level 2 Development, boasted of the building's rooftop views, ranging "from the Potomac River to the Wilson Bridge." Not too shabby.
Franco described the building as initially looking like a "solid sheet of glass window wall," which upon closer review "responds to the bend in the road" by breaking up the western facade into "varying volumes of glass wall." He added 
that the goal was always to create a "stunning piece of architecture" that acts as a "gateway to and from the U Street Corridor and Columbia Heights."
The general contractor is Clark Construction, interior architecture is by Studio Architecture and interior modeling by 14th Street neighbor Vastu.
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