Friday, October 15, 2010

Construction at New VIDA-U Street to Begin Shortly

Having recently secured a ten million dollar loan from Bank of America Merrill Lynch, Urban Adventures Companies, headed by David Von Storch, will move forward with their plans to renovate and expand what is currently their corporate headquarters and soon-to-be "flagship" VIDA Fitness site at 1612 U St. NW. With Zoning approval already in hand, only the task of finalizing building permits stands between developers and initial construction; a groundbreaking is expected within the next two weeks.

What will become the fourth and by far the largest VIDA in the District is set to feature a 51,500-s.f., 4-story health club facility offering classes, state-of-the-art machines, personal trainers, and more. A 10,000 s.f., three-story "transparent, modern" expansion will allow for the tremendous increase in fitness-focused square footage; but don't worry preservationists (the DC Historic Preservation Review Board already gave the project a thumbs up), the addition is designed in a way that "complements and preserves the historic architecture of the existing circa 1921 building." To top it all off, literally, the new complex will be outfitted with a "rooftop club including a 60-foot pool, resort cabanas, communal fire pit, outdoor waterfall, sundeck and a membership lounge with full food and beverage service." For those willing to fork over the arm and leg for membership, the new location is sure to offer an array of tools to tone, shape, and relax your remaining two limbs. Some of the flashier amenities include a European sauna, steam room, endless pool, and infrared sauna (somewhere Liz Lemon is saying "I want to go to there"). If that's not enough, the new gym will also feature a 65-foot programmable illuminated interior color wall, which will offer close-up shots of unsuspecting gym-goers' cellulite lines for embarrassing but necessary fat-burning inspiration (just kidding it won't do that).

David Von Storch, who owns the building at 1612 U Street, refused a lease renewal of current tenant and fellow business rival Results Gym, enabling him to takeover the space and assemble all facets of his business enterprise under one roof. Upon completed renovation, all four Urban Adventures entities (Bang Salon, Capital City Brewing Co., Aura Spa, and of course VIDA) will occupy expanded and improved spaces in what Von Storch calls "a desirable urban lifestyle center." This comes as a relief to the young and restless on a time-crunch, who can now get pampered, styled, buff, and buzzed all in one-stop. The Von Storch owned Capitol City Brewing Company will occupy a newly designed restaurant space intended for upscale dining, closely derived from Storch’s newest restaurant concept 901. The current Von-Storch owned and operated 1612 Cafe will be turned into office space intended for local professional services businesses.

Von Storch hopes that much of this action will eventually be captured on film and aired in a reality TV series. Last year he partnered with New York production company Celebrity Endeavors to film and produce the of the pilot episode of “Complicated Order” (the show's working title). And in January of 2010 Von Storch hosted a premiere screening of the episode at Town Danceboutique. With the ambitious Van Storch at center stage, the proposed series would chronicle the colorful drama of running four immensely successful and still growing businesses, as well as the physical and emotional challenges of working and living with an HIV positive diagnosis. Although many networks have passed on it, a few networks remain interested, and Von Storch plans to shell out his own money to ensure cameras are rolling when he and his colleagues break ground on the 1600 block of U Street near Dupont.

Local firm CORE Architecture & Design provided the vision and design for the addition and renovation and were also instrumental in guiding the project through the necessary zoning and historic approval processes. Keeping it in the family, Stoneking-von Storch Architects of Charlottesville, VA and Hallock Design Group of Miami, FL also assisted in the design process for the new gym. Although Results Gym's lease does not expire until early 2011, initial construction will begin shortly and not interfere with the current tenet's operations. Completion of VIDA Fitness-U Street is expected in August of 2011.

Washington D.C. Real Estate Development News


Anonymous said...

David might need to make it a little larger to fit his ego.

Kevin said...

When will Results close?

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