The owners of Pete's Apizza (pronounced \ah-bēts\) in Columbia Heights are taking that old real estate adage: "location, location, location" literally these days. Just two years after opening their popular, New Haven-style pizza joint in Columbia Heights (1400 Irving Street, NW), the owners have turned their attention to opening two additional stores in Metro-adjacent hot spots throughout the beltway.
First stop: A converted antique/interiors store at 4940 Wisconsin Avenue, NW in the Tenleytown-Friendship Heights neighborhood, opens for business tomorrow (June 16th).
"We're right between two metro stops and [the location] has the buzz factor we were looking for," says Michael Wilkinson, a co-partner in the family and friend-run endeavor. The team toyed with the idea of locations ranging from Navy Yard to Dupont Circle but ultimately decided on the 3,400 s.f., 84-seater in Tenleytown because of its "high concentration of families," fair amounts of foot traffic, and limited (read: crappy) pizza options.
Northern Virginia gets its own slice of the strangely-pronounced, pizza craze by 2011: a Pete's Apizza is slated for the construction-laden, corner of North Clarendon Boulevard and North Garfield Street.
"What we love about this location is that we could have gone to Rosslyn or Ballston, but being situated in Clarendon gets us right into the grouping of five metro stations, within transit-oriented development" says Wilkinson.
Talks with retail brokers went faster than expected and now Pete's Apizza's Clarendon location is happening "a year sooner than we thought it would," says Wilkinson. With building permits already submitted and a construction timeline that spans three months or less, a 4,000 s.f. pizza space could be up and running as early as the end of this year.
Washington DC Real Estate and Development News